Guide: small packaging is growing faster, and future growth is expected. With the increase of health awareness and the diversification of personal tastes, consumers are turning to buying freshly baked bread in bakeries. Small share and small packages of snacks can meet consumers' special preferences for controllable portions and portable Demand for snacks, although small packages have higher unit costs. The form of small share packaging is expected to have huge development prospects
Statistics show that since 2008, the average annual sales revenue of the domestic baked food industry has increased by about 30%, an amazing speed. In reality, the penetration of baked goods in third- and fourth-tier cities and rural markets is intensifying, and baked goods such as bread have gradually become one of the staple foods for breakfast in China. In terms of age, consumer groups are also expanding, covering children from the elderly. According to forecasts, the sales revenue of China's baked goods industry is expected to reach 465.829 billion yuan in 2017.
First, the high-end packaging scene is no longer, the mid-range and mid-to-high-end market continue to expand, and the low-end market is relatively shrinking. With the continuous development of China's economy, the continuous updating of technology, the continuous improvement of the competitiveness of the baking and packaging industry, the continuous expansion of the industry scale, the rapid development of enterprises, and the baking has maintained rapid growth in economies of scale. Thanks to the strong domestic market demand, China's baking and packaging industry has shown a healthy, rapid and sustainable development. However, due to the influence of national policies, the high-end baking market, especially the high-end market for mooncakes, has disappeared. The high-end over-packaging market represented by mooncakes has shrunk, while the mid-range and mid-to-high-end markets have been affected by the policy. The pattern is taking shape.
Second, small packaging has grown rapidly, and future growth is expected. With the increase of health awareness and the diversification of personal tastes, consumers are turning to buying freshly baked bread in bakeries. Small share and small packages of snacks can meet consumers' special preferences for controllable portions and portable Demand for snacks, although small packages have higher unit costs. It is expected that the form of small share packaging has huge development prospects.
Third, baked goods packaging is moving towards the "paper age". Paper-type packaging based on paper and cardboard has the advantages of low cost, saving resources, easy machining, more environmentally friendly, pollution-free, easy to recycle, and reuse. In addition, with the advancement of papermaking technology, paper materials have developed from the traditional single to the variety and functional specialization. Packaging designers can make good use of the characteristics of paper materials to perfectly create amazing baked packaging paper shapes. So baked food packaging has entered the era of paper packaging. Paper packaging also guarantees the safety of baked goods.
Fourth, baking packaging is more creative, fun, stylish and practical. Colorful baking packaging is a beautiful landscape at the baking exhibition. Baking packaging is an important fashion product. In the future, baked packaging will be more closely integrated with baked products, developed in three-dimensional specifications, colors and patterns will be more creative and trendy, and baked packaging will also fully take into account product display, carrying and other needs, and be more practical to increase customer awareness Attractive. Facing the rapid development of the baking industry and the variety of baking packaging, the packaging materials and technical equipment that manufacturers must pay attention to are still the key issues.