Introduction: Green packaging is a new concept developed under the traditional packaging design mode. It is a packaging that is harmless to the ecological environment and human health, can be reused and recycled, and meets sustainable development. It is an inevitable choice to solve serious environmental pollution. .
In recent years, the fluctuation of the world economy has brought huge challenges to the printing industry. The development of e-commerce, the national 12th five-year strategic plan, the innovation of the integration of the two industries, and the increase in import and export trade costs have also given China printing industry The industry brings unprecedented pressure, especially some small and medium-sized enterprises, like a flat boat floating in the wind and rain, helpless and helpless. The changes in the market indicate that China's printing and packaging industry is entering a new adjustment period. The integrated innovation of the printing and packaging industry chain is mainly reflected in: innovation of operating models, expansion of marketing channels, transformation of e-commerce, and environmental protection responsibilities. Traditional enterprises should clarify their thinking and make adjustments quickly.
For this reason, the “2014 China Packaging Industry E-Commerce Development Overall Solution” Summit Forum recently held in Suzhou attracted the attention and participation of hundreds of companies. This summit was sponsored by the China Packaging Federation E-Commerce Committee and Zhejiang Province. Packaging technology associations, China Packaging Network, and other printing and packaging industry agencies joined forces to jointly organize. The conference invited well-known domestic packaging professors and experts to give a lecture on the current integrated development strategy of printing and packaging enterprises, and discussed the significance of the construction of China's printing and packaging industry chain and the direction of the transformation and upgrading of printing and packaging enterprises. The summit believes that the development of China's printing and packaging industry, turning to the development of e-commerce, and building a more harmonious printing and packaging supply chain system will help promote the overall upgrade of our printing and packaging industry and face new challenges in the future with a new attitude.
Accelerate the integration and innovation of the industry chain
Relevant research reports on printing and packaging enterprises 2014-2018 New media industry in-depth investigation and future development status trend forecast report
With the popularization and implementation of the national innovation strategy, competition among printing and packaging companies is becoming increasingly fierce. Many printing and packaging companies are eager to improve their own innovation capabilities to win market opportunities, but in fact they feel unable or unable to do so. I am stuck in the anxiety dilemma of enthusiasm for innovation but unable to achieve results for a while, not worrying about being eliminated by the market. Indeed, the technological innovation of printing and packaging enterprises is not achieved overnight. From the standpoint of independent innovation in technology, this is a complex and lengthy research and development process, which requires the combined effects of markets, the environment, time, people, products, capital, and thinking to have good results. This may be the reason why the technological development of many printing and packaging companies is fruitless. In the face of the new market competition, printing and packaging companies at different levels need to re-understand, position and think about innovation models.
Into the 21st century, the international supply chain pattern of Indochina has basically taken shape. Its main features are: international packaging research, development, design, and market terminals are in developed countries, and manufacturing is in developing countries. With the development of global economic integration, more and more printing and packaging companies are turning to developing countries to rapidly occupy the global business share. Many packaging companies have realized local design, research and development, and sales. Why is China's printing and packaging industry currently carrying out industrial chain integration and innovation?
Chen Xirong, an academician of the International Academy of Sciences and a distinguished tenured professor, pointed out in the report that China's printing and packaging industry has, over the past few years, relied on comparative advantages in costs and supporting advantages in the industrial chain to form the core competitiveness of China's packaging industry. In the past ten years, the development of e-commerce has completely overturned the traditional printing and packaging industry model. The traditional printing and packaging model restricted by the region can no longer adapt to the development of the modern packaging industry. It cannot keep up with the pace of e-commerce, and the era of cost competition has passed. China's printing and packaging industry is facing a change from cost-oriented to value-oriented. He believes that when the Internet wins the world, it is an inevitable choice for enterprises to touch the Internet. The next ten years will be an era of large-scale changes in China's traditional operations and production models. Packaging not only carries goods, but also logistics, information flow, business flow, capital flow and supply chain.
Gong Jingqiang, executive deputy director and secretary general of the E-commerce Committee of the China Packaging Federation, believes that the operating costs of traditional enterprises occupy most of the space from the operations of various entities. If these costs are adopted in the e-commerce architecture model, Help traditional enterprises save a lot of capital costs, such as human resources, actual operating expenses, etc., and at the same time can expand the business scope of the enterprise accordingly, and the use of e-commerce model will also bring improvement in operating efficiency, allowing enterprises to obtain more business opportunities And development vitality, therefore, choosing the e-commerce method suitable for the enterprise is the last word for development. At present, China's printing and packaging industry supply chain is still in its infancy. There are problems such as long cycles, poor communication, asymmetric information, and irrational resource allocation. The key to improving the efficiency of the supply chain lies in the establishment of a unified and standardized e-commerce platform. . The packaging e-commerce e-commerce trading platform built by China Packaging Network will overturn the traditional printing and packaging industry supply chain model, which has cross-era significance and truly realizes the global printing and packaging industry online transaction model.
Environmental protection cannot be ignored
With the increasing global pressure on the environment and the strengthening of environmental legislative control, for the printing and packaging industry, sustainable development issues and environmental issues have become more and more important. They have also been affected by production companies, retailers, and raw material providers. General concern.
Green packaging should meet the following three conditions: under the premise of protecting products, facilitating storage and transportation, and promoting sales, green packaging should use as few packaging materials as possible to complete the packaging operation; packaging materials and containers must be chemically stable, It can't react with the internal products (such as food), and will not produce any harmful ingredients to contaminate the product during storage, that is, the green packaging materials must be safe for the internal contents; the packaging waste can be decomposed naturally (if using Degradable plastic, etc.), or edible packaging materials, or packaging waste can be recycled and recycled to the greatest extent.
Green packaging is a new concept developed under the traditional packaging design mode. It is harmless to the ecological environment and human health, can be reused and recycled, and is in line with sustainable development. It is an inevitable choice to solve serious environmental pollution.
China's regulations on packaging are not very restrictive, and many consumers tend to luxurious and expensive luxury products, which has led enterprises to spend more time on packaging and provide soil for the existence of excessive packaging. In addition, some companies also believe that good packaging can establish a product image to a certain extent and create greater profit margins. What this kind of packaging method infringes is ultimately the ultimate interest of consumers, and the harm to the environment is unavoidable.
The world is calling for green packaging and cherishing the earth. Paper technology is bound to be widely used in the packaging industry. Green packaging will become the development trend of the packaging industry in the future. Paper substitutes wood, paper for plastic, paper for glass, and paper. Substituting metal has become the consensus of sustainable development.